About Us

A Better Way to Choose a Fireplace

Crackle Fireplaces is a small, independent online business based in Missoula, Montana. We work with homeowners, builders, designers, contractors, and other customers across the country to help them find the right fireplace or fire feature for their project.

We started Crackle with a simple idea: choosing a fireplace shouldn’t mean having to figure everything out on your own.

There are a lot of options out there, and knowing which one is right for a particular space isn’t always easy. Our role is to help you sort through those options, answer your questions, and find a solution that makes sense for your project.

Personal Service Matters

Fireplaces and fire features can be a significant part of a project. There are dimensions to consider, installation requirements, electrical or gas considerations, finishes, features, and the overall look you’re trying to achieve.

That’s where we can help.

Whether you’re a homeowner trying to find the right fireplace for your living room, a builder working on a new home, or a designer looking for a specific look or application, we take the time to understand what you’re working on before making recommendations.

We’re not interested in simply pointing you toward a product. We want to understand the project and help you make an informed decision.

And if we don’t think something is the right fit, we’ll tell you.

A Real Person You Can Count On

When you contact Crackle, you’ll know who you’re talking to.

We’re based here in the USA, and you’ll be working directly with a real person who knows the products and the business. We don’t have a large customer service department or a different person answering every email.

We believe that makes a difference. When you have a question, need help comparing options, or need assistance with something after your purchase, you can come back to the same person who has been helping you.

We make every effort to respond promptly, communicate clearly, and follow through on what we say we’ll do. It’s a simple approach, but it’s one we think is important.

Based in Montana. Working Nationwide.

Crackle is based in Missoula, Montana, but we work with customers throughout the United States.

Some projects are as simple as helping a homeowner choose an electric fireplace. Others involve working with a builder or designer early in the process to determine what type of fireplace or fire feature will work best for the space.

Every project is a little different, and that’s part of what we enjoy about what we do.

You don’t need to have everything worked out before getting in touch. If you’re still exploring ideas, comparing options, or simply have a question, we’re happy to talk through it with you.

Have a project in mind? We’d be happy to help.

You can find all of our contact details here

Our Core Values

1. Integrity – We believe in being straightforward and honest with our customers. We won’t recommend a product unless we genuinely believe it’s a good fit for your project. If we think there’s a better option, we’ll tell you.

2. Reliability – When you reach out to us, you can expect a timely response and a real person on the other end. We do our best to follow through, communicate clearly, and be someone you can count on throughout the process.

3. Efficiency – We respect your time. Whether you’re asking a quick question or working through the details of a larger project, we try to keep things moving and make the process as simple as possible.

4. Positivity – We believe people should enjoy working with the people they do business with. We’ll always do our best to be friendly, helpful, and easy to work with. And if we make a mistake, we’ll own it and do our best to make it right.